Instructors & Coaches

Meet our awesome team of instructors and educators.

Sarah Armstrong

Director of Career Coaching & Personal Development Services

As the Director of Career Coaching & Personal Development Services at the College, Ms. Armstrong is responsible for ensuring every student is provided with personal encouragement, positive affirmation and recognition for their achievements. Ms. Armstrong is a “lover of people” with a true servant’s heart, and is passionate about helping others reach their goals and become all they can with their God-given potential. Career coaches monitor all student training activity, and respond to all comments or questions made by students within the learning management system. Sales management at the dealership can rely on career coaches to help them as their “assistant coach” to build up their teams to greater productivity through consistent training, positive encouragement and skill development.

Amberly Allen Joseph

Director of Employer Partner Relations

As the Director of Employer Partner Relationships for the College, Mrs. Joseph is actively engaged with automotive dealers and other potential employers on behalf of the College alumni. Mrs. Joseph herself is an accomplished entrepreneur in the automotive industry, winner of numerous awards including: Top 40 under 40 Houston Business Journal, Stevie Award Winner for Best Entrepreneur, 2x Inc. 5000 recipient, and more. Ms. Joseph has personal relationships and has done business with hundreds of dealers across the country, in addition to working with vendors and finance companies that serve the automotive industry. Her vast contacts and reputation of success allows Amberly to be ‘in the know’ regarding career opportunities at dealers and other employers serving the automotive industry nationwide.

Jim Radogna

Director of Compliance, College of Automotive Management

Jim Radogna is the Director of Compliance for the College of Automotive Management. Jim keeps the compliance and ethics curriculum at the College up to date and relevant for all online students. Before joining the College, Jim was the Founder and President of Dealer Compliance Consultants, Inc., a national automotive compliance resources and training firm. Jim also brings several years of successful retail management experience to the classroom having spent over 15 years in senior management positions, including general manager and compliance officer. Jim is a sought-after speaker and frequent contributor to several automotive industry publications including Dealer Magazine, WardsAuto, Auto Dealer Monthly, DrivingSales Dealership Innovation Guide, AutoSuccess, and F&I Magazine.

Phone Training Experts

Our phone training experts contribute their best content to the College students. Our experts have been guest lecturers and filled some of the biggest workshops at NADA and other industry events. Skill development includes video taped role plays of key conversation points everyone handling phone or form leads at a dealership faces weekly. Our experts have trained thousands of automotive professionals on how to handle price questions when trying to set an appointment without offering unauthorized discounts, how to handle used car leads vs. new car leads, and how to best process leads with a trade-in vs. no trade. Video email strategies are explained by our experts to maximize engagement rates.

Chip King

Owner and Managing Partner of CallRevu

Chip King is a content contributor and guest lecturer on the topics of lead management and phone process monitoring in the Automotive Career Training program. Chip spent his career in automotive retailing from 1977 to 2008. Holding every position in variable operations, including General Manager and Dealer Principal, Mr. King has had a special focus on the “customer experience” throughout. Mr. King is a highly sought after subject matter expert for many of the auto industry’s biggest and best dealer conferences. Currently more than 350 dealers utilize Chip’s solutions and best practices for managing inbound sales calls and emails, including the Penske Automotive Group. He is passionate about sharing his expertise with dealers and managers on how to correct the top profit leaks in the auto dealership phone process.

Michael Whitty

Founder and CEO of the Michael Learning Group

Michael Whitty is a content contributor on the topic of Professional Sales including the College’s 365 day business plan to help salespeople build their own book of business within the dealership’s business. Michael is a national walk around champion, accomplished professional salesperson, published author, speaker, trainer, and consultant to the automotive industry. Michael is a frequent contributor to major industry publications including “California Showroom Today” and has been an invited guest speaker at conventions such as the National Automobile Dealers Association (NADA). Mike has also provided sales training consultation to dozens of manufacturers and dealer associations.

David Krier

Co-founder and President of Guest Concepts

David Krier is a content contributor and guest lecturer on the topics of desking, leasing, and lease renewal (customer loyalty) programs in the automotive career training program. Mr. Krier, a technology and leasing expert, previously served as President and designer of the customer retention system for the acclaimed “half a car” lease training program for Ford Motor Company used in over 1000 dealerships nationwide. Mr. Krier more recently co-developed the industry’s fastest, and most profitable desking strategies and software (Guest Concepts) which is currently being utilized by more than 500 dealerships Nationwide including Galpin Motors, the #1 Volume Ford dealer in the World.

Ron Martin

CEO and Founder of Vision Menu

Ron Martin is a content contributor and guest lecturer on the topics of F&I, F&I menus, F&I sales process objection handling and F&I reporting technology. Ron’s technology tools are used by hundreds of dealers Nationwide and he has worked with the College to develop unique menu solutions for cash customers and web based monitoring and reporting tools for dealer clients of the College. These new resources by design are an industry first and help F&I Directors and Managers maximize F&I product penetration and income. Mr. Martin is a published author, frequent guest speaker at F&I Conventions, distinguished F&I trainer, and a pioneer and authority on menu selling systems and methods.

Kim Khovananth

2003 CAM graduate

Kim Khovananth assists the College with curriculum development in addition to enjoying extraordinary success in her automotive career. Kim is a top producer every where she works consistently maintaining profit per unit averages in F&I between $1,500 and $2,500 per sale by focusing on customer needs, consistent product pricing, and complete and accurate disclosures while verifying her customers are happy and fully understand every aspect of their purchase. Kim recently worked with the College to demonstrate the College’s proprietary F&I process in professional F&I ‘role play’ training presentations for the three most difficult customer situations; customers in a hurry, cash customers, and short term lease customers, for our automotive career training students in the virtual classroom.

Ron Haigler

Leasing Structures and Subprime Loan Underwriting

Mr. Haigler graduated from the College of Automotive Management in 1998 and served as the Director of Education at the College for 15 years. During his time at the College, Ron has helped train over 5000 industry professionals. He is a guest lecturer on the topics of lease and special finance loan underwriting and deal structure in the virtual classroom. Mr. Haigler brings several years of successful retail management experience to the classroom and his simple, step-by-step teaching methods are highly rated by our student body. Mr. Haigler is a retired Marine and mentor to many graduates of the College as they pursue their career goals.

Eric Andersen

President, College of Automotive Management

Mr. Andersen serves as host of the online Automotive Career Training (ACT) Program. As host of the virtual classroom, Mr. Andersen teaches dealership employees the personal and financial benefits of choosing to unconditionally love others and how to practically apply the principle of unconditional love along with industry best-practices provided by guest trainers to the sales, desking and F&I processes. Prior to 2001, Mr. Andersen spent 7 years in automotive retail sales and management (including F&I Management, F&I Director and GSM), and 9 years with The Lloyd Andersen Group of Companies, Inc., parent of the College. As EVP of Sales and Marketing for LAGC, Mr. Andersen recruited, trained and managed a sales team providing subprime and A paper financing, F&I products, loan underwriting software, and manned locations for special finance departments to automotive dealerships throughout California. For LAGC, Mr. Andersen also served as President of Dynamic Sales Careers, a talent acquisition and recruiting firm serving the automotive industry. Currently, Mr. Andersen also serves as CEO of MorningStar Automotive. MorningStar Automotive is a nationwide network of automotive professionals such as insurance agents, trainers, attorneys, consultants, and digital marketing experts doing business with more than one thousand auto dealerships across the U.S. Career graduates of the college that desire placement assistance are referred to the MorningStar Automotive network.